Article.
Who Needs a Dash Button?
By: Joe Scartz
Posted: 2019 Mar 18
You may have heard that Amazon announced that it discontinued its Dash button. You may remember the Dash—that quirky little button with a brand’s logo that consumers placed in “convenient” locations throughout their homes was Amazon’s first major entry into distributed...
How strong is your Amazon ‘health?’
By: Rami Odeh
Posted: 2019 Feb 21
To secure a mortgage, prospective homeowners need to prove their creditworthiness and financial health with a strong FICO score. A FICO score is the three-digit number based on one’s credit reports that help creditors assess how likely one can repay...
Amazon’s Sampling Program
By: Rami Odeh
Posted: 2019 Feb 04
It was only a matter of time before Amazon focused on a sampling program. The company has one of the world’s most comprehensive customer-targeting ability on the planet through its customer data profiles, as well as one of the most...
CES 2019
By: Joe Scartz
Posted: 2019 Jan 22
Last week, Las Vegas was the center of the digital universe, as The Consumer Electronics Show (CES) was held. Every year, we see astonishing new technology meant to change the lives of people and provide brands new ways to engage...
Making Whole Foods and Amazon Truly Whole?
By: Rami Odeh
Posted: 2019 Jan 19
When you work for Amazon, you rely on two decision-making maxims for everything you do. First, you must test and gather data. Second, you must make decisions based on that data. With the recent announcement that Amazon will expand Whole Foods reach and...
Identify the Right Business Model and Fulfillment Strategy for Amazon
By: Christa Klausner
Posted: 2019 Jan 16
As you can imagine, there are many pros and cons to consider when identifying the right fulfillment strategy on Amazon.  There may not be a right or wrong answer, but each brand has a “best answer” scenario: As a 1P (first-party) Vendor,...
I resolve to sell my product on Amazon in 2019
By: Christa Klausner
Posted: 2019 Jan 02
Is launching your product on Amazon on your list of New Year’s resolutions? Or is optimizing your brand’s presence on Amazon part of your 2019 eCommerce road map? If not, it should be. According to eMarketer, Amazon’s online sales grew nearly...
Amazon’s Customer-centric Evolution
By: Rami Odeh
Posted: 2019 Jan 02
We already know Amazon is a customer-centric company, and quite possibly the most customer-centric company in modern day history. Amazon prides itself on focusing on the customer—period. But even now, the company is evolving into something…more. Recent changes and announcements...
“TALK” About a Busy Holiday Shopping Season!
By: Joe Scartz
Posted: 2018 Dec 18
We are already anticipating the largest digital commerce holiday shopping season of all time this year. Digital Commerce is set to account for $123.73 million out of the roughly $1 trillion dollars that will spend this holiday season at retail,...
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