Amazon Cracks Down on Counterfeiters
Amazon has recently boosted its efforts to prevent counterfeiters from selling knockoff products to millions of unsuspecting customers on its website.
Rami Odeh
VP, Digital Commerce
Rami helps brands grow their business in a complicated ecommerce landscape and better understand the intricacies of an ever-evolving ecosystem.
Throughout his career, he’s led product manufacturers and brands including OfficeMax/Office Depot and Sears in developing and executing strategies to create significant, measurable returns. Rami specializes in ecommerce content, fulfillment, negotiation and merchandising initiatives, helping clients to optimize their short- and long-term planning.
The eCommerce giant has established a new “counterfeit crimes unit,” a global team made up of former prosecutors, experienced investigators and data analysts dedicated to fighting counterfeiters on the platform.
This comes just as lawmakers urged Amazon and eBay executives to take a stronger stance against 3rd party vendors who sell fake goods on their websites. In just 2019 alone, Amazon blocked over 2.5 million fraudulent accounts and over 6 billion phony products from being listed on Amazon.com.
With knockoffs continuing to be a serious problem, Velocity Commerce Group has made combating Amazon counterfeiters one of our core strengths. We understand how knockoff products can negatively affect our clients’ businesses, and with the help of our proprietary tools, we can identify fraudulent activity and protect our clients’ brands.
Some companies like Nike have completely stopped selling on Amazon, claiming that the website’s counterfeiters weakened their sales and credibility. But with Amazon dominating the global marketplace, few brands can (or should) eliminate the online retailer from their selling strategy.
Velocity Commerce Group’s expertise can help your company minimize losses due to counterfeiters as well as strengthen your Amazon content strategy, marketing, inventory management and more. Reach out to us on LinkedIn, or on our website.