Our Commerce Consultants
Wired for Commerce
Use our experience, know-how and relationships to accelerate your brand across physical and digital commerce.
We’re a diverse group of skilled, well-connected professionals certified in the latest and greatest technologies and tools — from both the brand world and agency world.
Meet the Team
Chief Digital Commerce Officer
Joe, an accomplished marketing executive, as our fearless leader oversees all digital commerce strategy and execution.
Joe has contributed to more than 20 years of success for brands including Harley-Davidson, United Airlines, Budweiser, Clorox and Hershey, an impressive history of helping agencies and Fortune 500 companies meet their strategic and financial goals.
VP, Digital Commerce
Rami helps brands grow their business in a complicated ecommerce landscape and better understand the intricacies of an ever-evolving ecosystem.
Throughout his career, he’s led product manufacturers and brands including OfficeMax/Office Depot and Sears in developing and executing strategies to create significant, measurable returns. Rami specializes in ecommerce content, fulfillment, negotiation and merchandising initiatives, helping clients to optimize their short- and long-term planning.
VP, Digital Marketing & Commerce
Christa is a key architect in our operations and organizational structure. She focuses on building out and developing the operational process around the team’s core offerings, along with integrating into clients’ existing processes, teams and departments.
Since beginning her career working on PepsiCo brands, Christa has been instrumental in establishing key strategic frameworks that drive efficient decision-making at VCG.
Social Commerce Media Director
As consumer behaviors shift, so must our methods to meet them. Joe understands this better than anyone – and answers the call daily by serving up relevant content at the right moment as our lead for strategy and activation.
Joe, who also has experience in programmatic media and influencer activations, previously worked as part of the Amazon Media Group.
Technical Project Director
Tracy has more than 15 years of experience leading complex technology and software development in areas including in-store retail, mobile and web application development, digital signage software, Alexa skills, and digital marketing campaigns.
Senior Digital Commerce Manager
Josh is our resident Amazon expert, and brings with him years of experience in CPG brand manufacturing and account management. He has a proven history of increasing brand growth, having expanded Amazon’s presence, successfully driving consumers to products.
Senior Digital Commerce Manager
Becca is an expert in all aspects of Amazon Advertising Platform, Vendor, and Seller Central, and has worked on brands including Payless, Sam’s Club, and Target. With her ecommerce expertise, Becca collaborates with cross-functional teams to grow revenue.
Marketing Science Manager
Nate is a marketing manager master who has been involved in every facet of business — from data analysis to product design. He approaches marketing as both a science and an art as he negotiates contracts for global supply chain, builds engaging digital experiences, and plans digital marketing campaigns.
As Amazon early adopters, we were among the first to acquire the latest accreditation badges and exclusive beta opportunities. We even helped test Amazon’s learning module content for the Accreditation Program.
Amazon Advertising Foundations
We’re well versed in Amazon Advertising solutions, with emphasis on display advertising.
Sponsored Ads Foundations
We have a tremendous understanding of Amazon’s sponsored ads, like Sponsored Products and Sponsored Brands.
Amazon Retail for Advertisers
We’re up on the latest Amazon retail programs involving advertising strategy.
Amazon DSP Campaigns
We’re skilled in Amazon Advertising programmatic offerings, including Amazon DSP supply and creative types, campaign optimization, reporting and ad policy.
Amazon Advertising Campaign Planning
We know how to strategically leverage Amazon Advertising solutions in order to meet campaign goals.
Leveraging Stores for Brand Awareness
The Stores for Brand Awareness Certification validates an individual’s proficiency in leveraging Amazon’s Stores in driving brand awareness and its benefits to an advertising strategy.
Find out how we can create value for your business and solve your commerce challenges.