Our Commerce Consultants
Wired for Commerce
We’re a diverse group of skilled, well-connected professionals certified in the latest and greatest technologies and tools — from both the brand world and agency world.
Meet the Team
Joe Scartz
Chief Digital Commerce Officer
Joe, an accomplished marketing executive, as our fearless leader oversees all digital commerce strategy and execution.
Joe has contributed to more than 20 years of success for brands including Harley-Davidson, United Airlines, Budweiser, Clorox and Hershey, an impressive history of helping agencies and Fortune 500 companies meet their strategic and financial goals.
Rami Odeh
VP, Digital Commerce
Rami helps brands grow their business in a complicated ecommerce landscape and better understand the intricacies of an ever-evolving ecosystem.
Throughout his career, he’s led product manufacturers and brands including OfficeMax/Office Depot and Sears in developing and executing strategies to create significant, measurable returns. Rami specializes in ecommerce content, fulfillment, negotiation and merchandising initiatives, helping clients to optimize their short- and long-term planning.
Sara Bafundo
Consumer Experience Lead
With a focus on design strategy and user research, Sara shapes and improves business, product and customer experiences using human-centered design thinking methodologies to guide consumer purchase behavior and inform marketing efforts.
Becca Kuo
Senior Digital Commerce Manager
Becca is an ecommerce professional in business development and marketing strategies. She has experience selling products on Amazon and other retailers as a 1st party vendor and as a third-party seller.
Additionally, Becca has 7 years of experience in planning multi-channel search campaigns on Amazon, Walmart, Instacart and Kroger that generate growth. Her knowledge across various industries and clients has solidified her as an expert who provides data-driven strategies for companies of all types, including Cricket, Frontline, Land O’Frost and various start-up brands.
Tracy Nguyen
Technical Project Director
Tracy has more than 15 years of experience leading complex technology and software development in areas including in-store retail, mobile and web application development, digital signage software, Alexa skills, and digital marketing campaigns.
Josh Allison
Senior Digital Commerce Manager
Josh is our resident Amazon expert, and brings with him years of experience in CPG brand manufacturing and account management. He has a proven history of increasing brand growth, having expanded Amazon’s presence, successfully driving consumers to products.
Nate Riegler
Marketing Science Manager
Nate is a marketing manager master who has been involved in every facet of business — from data analysis to product design. He approaches marketing as both a science and an art as he negotiates contracts for global supply chain, builds engaging digital experiences, and plans digital marketing campaigns.
Amazon Accredited
As Amazon early adopters, we were among the first to acquire the latest accreditation badges and exclusive beta opportunities. We even helped test Amazon’s learning module content for the Accreditation Program.
Amazon Advertising Foundations
We’re well versed in Amazon Advertising solutions, with emphasis on display advertising.
Sponsored Ads Foundations
We have a tremendous understanding of Amazon’s sponsored ads, like Sponsored Products and Sponsored Brands.
Amazon Retail for Advertisers
We’re up on the latest Amazon retail programs involving advertising strategy.
Amazon DSP Campaigns
We’re skilled in Amazon Advertising programmatic offerings, including Amazon DSP supply and creative types, campaign optimization, reporting and ad policy.
Amazon Advertising Campaign Planning
We know how to strategically leverage Amazon Advertising solutions in order to meet campaign goals.
Leveraging Stores for Brand Awareness
The Stores for Brand Awareness Certification validates an individual’s proficiency in leveraging Amazon’s Stores in driving brand awareness and its benefits to an advertising strategy.
Contact Us
Let’s Talk
Find out how we can create value for your business and solve your commerce challenges.