Shopper & Ecom Media, Marketing and Merchandising

Shopper & Ecommerce Media, Marketing and Merchandising

Building Brands and Sales

Increase the visibility of your brand digitally & across the path-to-purchase. Raise awareness and drive sales.

The retail marketing landscape is more complicated and fractured today than ever before. Understanding this landscape and the right way to model your investment is pivotal.

By combining shopper, retailer and brand data, we consider the entire landscape resulting in initiatives that build your brand, inspire customers, and increase sales and profit.

Our Capabilities

Paid Media

  • Social and programmatic
  • Influencer
  • Traditional media
  • Traditional & retailer paid search
  • Affiliate
  • Shopping apps
  • Sampling and review programs

Other Key Marketing Initiatives

  • Product feed management
  • SEO ( &
  • Merchandising (discounts, co-merchandizing, coupons)
  • Promotions and partnerships

Productive Relationships

Our shopper & ecommerce media strategy & activation experience is extensive and diversified. Below are just some of our partners:


Our team members are early program beta-testers, preferred partners and fully certified with Amazon Advertising. We have a presence in Seattle.


Our team has worked with Triad for years, and now WMG, in developing omnichannel programming and media that seamlessly moves the consumer through the Walmart journey. We have a presence in Bentonville.


Our team has been working with Roundel since it was TMN and have experience in many various categories.


Our team works closely with KPM and 8451 to design plans for some of the greatest brands in the world, and we are fully trained in their latest self-service tools.

Omnichannel Shopper Marketing + Media

VCG developed multi-retailer digital and physical shopper marketing plans that moved product, across retailers and online for Frontline Plus.


VCG worked with Frontline to develop individual strategic activation plans for each of the top retailers that included traffic-driving media as well as in-store display elements. Additionally, we boosted their Amazon presence and exceeded all ecommerce sales goals across retailers.

Contact Us

Let’s Talk

Find out how we can create value for your business and solve your commerce challenges.

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