Omnichannel Retail Consulting and Activation

Blend Digital and Physical Shopping

Win where online and in-store experiences meet.

Drawing on decades of commerce and shopper marketing experience, our omnichannel consulting team develops shopper experiences that benefit your brand and the shopper, throughout the consumer journey.

We identify opportunities to:

  • Drive the buy at omnichannel retail partners, including Walmart, Target, the Club channel, the Drug channel and more.
  • Drive online sales
  • Support buy online, pickup in store
  • Create distributed commerce experiences
  • Develop omnichannel retail strategies and executions for unparalleled commerce experiences

We also strategize, build and execute shopper marketing campaigns across all classes of trade, with a focus on omnichannel brilliance. Our services include:

  • Shopper Marketing Strategy, Insights & Analytics
  • National & Custom Retailer Campaigns
  • Merchandising Development
  • Aisle Reinvention & Retailtainment
  • Cross Brand & Entertainment Partnerships
  • Shopper Media Planning & Buying
  • Retailer/Customer Thought Leadership & Annual Planning
  • Brand/Trade Merchandising

Moms Love Wholesome!

Wholesome! engaged VCG to build programs that moved product at the shelf at aisle by influencing the shopper throughout her journey, with a heavy focus on digital pre-shop.


Knowing that Easter is a big baking occasion for moms, Wholesome! wanted to capitalize on the season to introduce the brand and show moms they can feel good about serving Wholesome! products to their families.

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Find out how we can create value for your business and solve your commerce challenges.

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