Amazon is indeed a jungle. But as we adapt to the challenges that come with navigating such a large and complex ecosystem, we use our unique mixture of expertise and experience to find the nexus between your brand, your shopper and Amazon.
Once we find the areas in which your business can flourish, we can establish your presence — and even manage the platform once you’re there.
We nurture strong relationships with the brands we work with — Amazon is no different. We’ve built this rapport through the work we do on behalf of our clients, as well as the dedicated and extensive resources provided by our partners at Omnicom.
The sweet spot for Amazon success is understanding your brand, your shopper and the platform itself.
As Amazon early adopters, we were among the first to acquire the latest accreditation badges and exclusive beta opportunities. We even helped test Amazon’s learning module content for the Accreditation Program.
Amazon Advertising Foundations
We’re well versed in Amazon Advertising solutions, with emphasis on display advertising.
Sponsored Ads Foundations
We have a tremendous understanding of Amazon’s sponsored ads, like Sponsored Products and Sponsored Brands.
Amazon Retail for Advertisers
We’re up on the latest Amazon retail programs involving advertising strategy.
Amazon DSP Campaigns
We’re skilled in Amazon Advertising programmatic offerings, including Amazon DSP supply and creative types, campaign optimization, reporting and ad policy.
Amazon Advertising Campaign Planning
We know how to strategically leverage Amazon Advertising solutions in order to meet campaign goals.
Leveraging Stores for Brand Awareness
The Stores for Brand Awareness Certification validates an individual’s proficiency in leveraging Amazon’s Stores in driving brand awareness and its benefits to an advertising strategy.
VCG was pivotal in helping us build a major piece of our ecommerce business, Amazon. Their partnership and expertise supported our growth trajectory and they always made sure to put the needs of our business first.
— Co-founder, Oars + Alps
Our Custom Tools & Partnerships Get Special Results
With a powerful mix of proprietary tools and specialist partners, we achieve a holistic view of your Amazon ecommerce business and identify opportunities for improvement.
Our in-house Amazon ecommerce tools assess each of your ASINs on five key criteria to identify opportunities with each and every product in your portfolio.
Curious by Critical Mass
Curious designs and executes advanced market research programs that yield actionable insights about the Amazon shopper.
Detail Online can find deep product listing insights globally for Amazon and other retailers.
Our group of experts build our clients’ businesses, and provide the industry with key insights from the front lines of retail and digital commerce.
What’s your HealthScore™?
Based on qualitative and quantitative analysis, our HealthScore™ indicates the strength of your brand across the Amazon ecosystem. If you’re selling online, contact us now for your complimentary HealthScore™ assessment. Or, just let us know what Amazon challenge you are facing and we will let you know how we can help.