Rental’s Effect On Commerce

Rental’s Effect On Commerce

February 28, 2020

One of the biggest trends coming out of Shoptalk 2019 was the growth of the rental economy. The combination of options and the shift in life stages are fueling the rental economy in ways that we have never seen before.

Christa Klausner

VP Digital Marketing & Commerce

Christa is a key architect in our operations and organizational structure. She’s heavily focused on building out and developing the operational process around the team’s core offerings, along with integrating into clients’ already established processes, teams, and departments. 

Starting her career working on PepsiCo brands, she has been pivotal in establishing key strategic frameworks that drive efficient decision-making at VCG.

From furniture to fashion, brands and startups are curating items for individuals to select, use and return to serve consumers ever changing needs and revolving trends.

We are all familiar with some of the original companies, like Stich Fix and Trunk Club, that started off with providing inspiration and ease to consumers by curating a unique combination of fashion and accessories through a monthly subscription. However, consumers are also evolving from an ownership culture to a sharing culture. This makes a lot of sense in specific use-cases. For example, some fashion shoppers may be experiencing weight loss or pregnancy and don’t care to invest in a short-term wardrobes. Others may be looking to regularly try new items or stay up on the latest trends without shelling out the money to purchase these items outright.

Retailers Are Jumping Onboard

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