Our Commerce Consultants
Wired for Commerce
We’re a diverse group of skilled, well-connected professionals certified in the latest and greatest technologies and tools — from both the brand world and agency world.
Meet the Team
Joe Scartz
Chief Digital Commerce Officer
Joe, an accomplished marketing executive, as our fearless leader oversees all digital commerce strategy and execution.
Joe has contributed to more than 20 years of success for brands including Harley-Davidson, United Airlines, Budweiser, Clorox and Hershey, an impressive history of helping agencies and Fortune 500 companies meet their strategic and financial goals.
Rupesh Desai
VP, Digital Commerce
Rupesh drives eCommerce strategy and growth ideas for marketplaces such as Walmart and Amazon. He has expertise in demand creation and CRM with detailed business strategy and operational execution. He has built and ran multi-billion-dollar eCommerce division P&L, while optimizing margins and building global organizations of several hundred people to fuel growth.
Rupesh has worked in both client and agency roles and has a breadth of understanding, including trade, finance, sales, and CDO teams as well eCommerce performance marketing and e-shopper marketing.
Rami Odeh
VP, Digital Commerce
Rami helps brands grow their business in a complicated ecommerce landscape and better understand the intricacies of an ever-evolving ecosystem.
Throughout his career, he’s led product manufacturers and brands including OfficeMax/Office Depot and Sears in developing and executing strategies to create significant, measurable returns. Rami specializes in ecommerce content, fulfillment, negotiation and merchandising initiatives, helping clients to optimize their short- and long-term planning.
Josh Allison
Sr. Director, eCommerce & Performance Media
Josh is our resident Amazon expert, and brings with him years of experience in CPG brand manufacturing and account management and performance media. He has a proven history of increasing brand growth, having expanded Amazon’s presence, successfully driving consumers to products.
Tracy Nguyen
Sr. Director, Technical Project Management
Tracy has more than 15 years of experience leading complex technology and software development in areas including in-store retail, mobile and web application development, digital signage software, Alexa skills, and digital marketing campaigns.
Lindsay Rosenthal
eCommerce Manager
Lindsay has worked in eCommerce for many years, stemming from the beauty industry. As an eCommerce manager, Lindsay brings great experience and insights in content marketing, SEO, reporting, and analytics to our clients. During her off time, she enjoys spending time with her family, hiking, going to the farmers markets, and thrifting.
Darren King
Performance Media & Digital Commerce Manager, UK & EU
Darren helps clients build their brands and drive sales, making them category kings in their respected global ecommerce markets. He optimizes every aspect of their ecommerce presence, from product listings and brand store to search and targeted remarketing campaigns. He shares our clients’ determination to grow their ecommerce business internationally and is passionate about helping them succeed. Darren is based in the UK.
Amazon Accredited
As Amazon early adopters, we were among the first to acquire the latest accreditation badges and exclusive beta opportunities. We even helped test Amazon’s learning module content for the Accreditation Program.
Amazon Advertising Foundations
We’re well versed in Amazon Advertising solutions, with emphasis on display advertising.
Sponsored Ads Foundations
We have a tremendous understanding of Amazon’s sponsored ads, like Sponsored Products and Sponsored Brands.
Amazon Retail for Advertisers
We’re up on the latest Amazon retail programs involving advertising strategy.
Amazon DSP Campaigns
We’re skilled in Amazon Advertising programmatic offerings, including Amazon DSP supply and creative types, campaign optimization, reporting and ad policy.
Amazon Advertising Campaign Planning
We know how to strategically leverage Amazon Advertising solutions in order to meet campaign goals.
Leveraging Stores for Brand Awareness
The Stores for Brand Awareness Certification validates an individual’s proficiency in leveraging Amazon’s Stores in driving brand awareness and its benefits to an advertising strategy.
Contact Us
Let’s Talk
Find out how we can create value for your business and solve your commerce challenges.