Cricket Wireless
Sales Rise Beyond Forecasts in a Complex Category
The Challenge
Due to increased competition within their category Cricket Wireless was in need of an activation plan to drive higher search rank.
The Solution
Based on our proprietary HealthscoreTM analysis, we identified SEO, creative and marketing as immediate areas of opportunity for the Cricket SIM Card Kit.
- We optimized content by conducting a keyword analysis and integrating top ranking keywords into the product detail page.
- We implemented AMS and AMG campaigns.
We launched a Cricket Wireless Brand Store.
The Results
After the launch of the optimized copy, demand increased by ~7,000 units more than forecasted at the project initiation. We continue to track keyword search rank and competitive terms monthly for further content optimization. We also optimize AMS campaigns weekly in order to ensure efficient and effective use of the campaign budget
How We’ve Helped Other Brands
We’re proud of the successes that we’ve gained with clients, big and small.
Land O’Frost
With no brand awareness, Gone Rogue turned to VCG to ensure the product was visible within its categories on Amazon.
Read the case study
Cricket Wireless
Cricket Wireless began selling their SIM Card Kit on Amazon and due to increased competition within the category, was in need of an activation plan to drive higher search rank.
Read the case study
Oars and Alps
With no previous brand awareness, when it came to launching Oars and Alps’s product on Amazon we needed to ensure the product stood out in the highly competitive luxury beauty category.
Read the case study
Contact Us
What’s your HealthScore™?
Based on qualitative and quantitative analysis, our HealthScore™ indicates the strength of your brand across the ecosystem. If you’re selling online, contact us now for your complimentary HealthScore™ assessment. Or, just let us know what Amazon challenge you are facing and we will let you know how we can help.